Who even knows what ionic conditioning is?
The difference between a traditional hair dryer and an ionic dryer is that the latter releases only negatively charged ions. This helps your hair cuticles remain closed, allowing the inside of your hair to keeps its moisture. Supposedly, this helps your hair be shiny and more healthy.
Whatever the claims are, I love this hair dryer. I have always bought the cheapest available because it just blows hot air, right? Well, yes, but there is more!
First, I plug it in and of course I don't read the instruction manual, because it's a hair dryer, right? Well, not a big deal, but I tried the warm (red) buttons and nothing happened. I thought I got a dud, but then I tried the cool (blue) buttons and ta da! Air!
If you want warm air, then cool button needs to be on. I actually like this option. I'm used to choosing either warm (which basically means burn-your-scalp-hot) or cool. Plus the added "hold down" cool button. This also has that option for a quick cool burst (you can see it pictured below, top of the three buttons with a snowflake on it).
The other thing I like is that it comes with two attachments for more concentrated blowing, allowing you to be able to get more lift from your roots.
I haven't found any cons yet that would make a difference in referring this to a friend, but it is heavier than my cheapies.
Overall impressions: If you are looking to up your game in the hair department, the Asani hair dryer is priced right (as of right now) at $35.99 on Amazon.
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I was given the product to review